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— Crafting world class
Technology & Hospitality
About Us

We are the growing leader in hospitality both physically & digitally, operating in 8 different time zones.
The backbone of our Brand is, and always has been, a commitment to a set of core values that define who we are and how we run our business and restaurants.
Our reinvigorated strategy is underpinned by our focus on running great restaurants and empowering our people.
From first-class cuisine, including restaurants and virtual kitchens, to technology empowering restaurants across the world with international logistics, we deliver a proven system. Noodle Group crafts exceptional experiences for our consumers & suppliers.

"PASSIONATE
"DIVERSE
"HUMBLE
"ONE TEAM
"Rè qíng

Rè qíng
At Noodle Group we channel the Chinese concept of Rè qíng, a bold and strong value proposition where every team member in our business feels their culture, identity, and experiences are valued and respected.

The Creation Philosophy
Our Innovative Range
Our decadent desserts evoke London's high fashion elegance and fuse it with a passion for all things sweet.
We are turning our cakes into fine art with a range of luxury desserts from our brand Bake-O that brings a new culinary experience to the table and gives unforgettable pleasure to those who taste them.
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Our result is a superior delicacy that offers a winning combination of taste, appearance and quality.
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